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Digital Printing is Making Inroads in Packaging

Digital printing has made major gains in the label and corrugated segments, with flexible packaging seen as the next major opportunity.

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By: David Savastano

Contributing Editor

Color labels can help boost brand appeal and distinguish between cuisine and food types, as well as highlight allergens and dietary attributes. (Photo courtesy of Epson)

In recent years, digital printing has emerged as a key technology for packaging, evolving from being used for coding to much more. Today, digitally printed labels are commonplace, and the corrugated market is seeing growth in the use of inkjet. Ink industry executives see further growth in these segments, with new possibilities emerging in flexible packaging among other markets. Christine Russell, VP commercial – USA, FUJIFILM Ink Solutions Group, noted that inkjet printing in packaging is gr...

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